This company's entire business model has been built around the MapIt! program.  Without MapIt! they said that would never have gone any further with their novel idea. The premise of their site is to create a U.S. network and directory of decent, honest, reputable SEO companies (the good guys) who could only be included via an invitation from and existing member. MapIt allowed them to provide a quick and easy method to list these companies and allows them to make money with the MapIt! platform.